Let’s take a minute to celebrate this incredibly awesome commercial for Goldie Blox! These fierce little girls, rioting in the pink aisle, basically my dream daughters!


Goldie Blox are toys to encourage building and are geared toward girls to encourage a love of engineering and the challenges associated with it. There is a huge hole in the STEM (Science, Technology, Engineering, Mathematics) field, women make up a very small number of positions held and only through lots of pushing have girls and young women entering into college begun to seek out these career fields. There is a great profile in Forbes and the article that made me jump up on the bed in cheer right here at one of my favorite sites, Jezebel. As a woman in a STEM field, it’s really just SUCH a breath of fresh air to see someone specifically cheering on women and championing the pursuit of fields that have traditionally by dominated by men. I mean really, nailing ballet shoes to the skateboard? These ladies are going to take care of BIDness one day!